At the start of each New Year, our sales team gathers together (like most) to strategize about growth, increased revenue, client challenges and overall goals. However, this year’s discussions were a little different because Salem is implementing the largest capital investments in our corporate history. We have completed equipment additions and will move into dramatically increased space by the end of April. We know it is our time to grow, but we must grow the right way. We all agree this can be accomplished by making sure both Salem and our clients have some FUN!read more
- Direct Mail Is Back; But Did It Ever Really Leave?
We just have to smile sometimes at conventional “wisdom”. If you read the latest industry articles on what’s hot and where the greatest return is for a marketing dollar; all of a sudden every one is saying it’s with direct mail and/or personalized print communications. We have been proving this fact with clients for years! It’s also one of the core competencies our organization maintains as providing proven value for clients. But, it’s not just about print alone it’s also about logistics, analytics and execution.read more
- A Holiday Celebration; Salem Printing Style!
On Friday, December 12th we hosted our 27th annual Salem Printing Christmas Party. Once again this year, we gathered at the 1920’s historic WinMock at Kinderton barn in Bermuda Run, NC. We always enjoy this time to remember the season and all the many friendships and blessings that are at the heart of Salem Printing. The festive evening included Christmas music, games, prizes, fellowship, and a fantastic dinner; perhaps the most popular activity of the night was the photo booth. Guests dressed up in fun holiday garb like elf hats, reindeer antlers, and blinking red noses to take hilariously wacky pictures with friends and co-workers. After all, we do like to have fun and this was a great way to capture some entertaining moments that we can look back on with a smile for years to come!read more