Those of us in the Packaging industry recognize that Retail Packaging is the single most tangible representation of a brand. Therefore, packaging should sell the brand rather than the product itself. In order for packaging to be used as a successful branding tool it must evoke positive emotion at the consumer level. At Salem, we take great pride in working with our clients to ensure that their paperboard packaged products position their brands for success. So, whenever we read an article that relates to relevant package design concepts-we like to share.read more
- True Passion Makes Great Leaders
As we were researching ideas for this month’s edition of Press Check the topic of Leadership and characteristics of a great leaders kept surfacing. Perhaps, because Father’s Day was recently observed or maybe because the summer months bring reflection on past and present patriotic leaders, we happened upon quite a few engaging articles about leadership and how passion is a common trait among great leaders. Printing Impressions presented two recent blog articles where passion was revered as being an important characteristic of any successful leadership strategy.read more
- 2nd Annual Salem Printing Company Picnic – Too Much Fun!
On Sunday, June 8th we hosted our 2nd annual Company picnic. This year we all gathered at Triad Park in Kernersville and celebrated with a beach-themed summer kick-off along with fellow employees and their families. We had a terrific day with plenty of activities; bingo, volleyball, cornhole, horse shoes, bounce houses, and team building action, all in the midst of live beach music entertainment by The Invaders. Of course, one of the best parts was filling up on NC barbeque and home-made banana pudding! Although we did experience a bit of rain late in the afternoon, that didn’t stop us from enjoying some fellowship with our Salem Printing family.read more