A Solutions Focus
We believe the world of marketing, packaging, print and communication has changed. We believe individual success in any one of these areas requires understanding and satisfying the demands of others. In short, we believe they have become one. We capture this reality in our statement, “Connecting Print.”
These words define a concept that is at the heart of the challenges faced by our clients. We are excited about the new technology that links these areas of expertise and we believe there is no company in a better position to deliver the promises of this technology than Salem Printing. We have shaped our organization to not only face this reality but be a leader in providing profitable Multi-Channel Marketing solutions to our clients.
This is why in 2012, Salem Printing and Advanced Direct combined to increase the value we bring to our clients. Together, we have the knowledge, experience and organizational structure to provide integrated solutions with measurable ROI for our clients.
Together we allow our clients to Connect Print:
- to our client’s overall corporate marketing and branding strategy
- to the myriad of social media, traditional media and internet based communication vehicles
- to the tremendous surge in information technology devices exemplified by smart phones, tablets and other new computer-based operating systems
- individually to each project and product marketing initiative
- logistically to our client’s manufacturing, packaging and direct mail programs
- to each step in our client’s print logistics supply chain
- to our client’s customer in ways that impact their purchasing decision
- to our client’s bottom line
It means that we must deliver far more than individual products or services to our clients. It means we must be experts at “connecting” each project to its end purpose.
This is not a new concept for Salem Printing or for our customers. Through our relationships with long term loyal customers, this has become a daily reality. This is how we impact our client’s bottom line. This is how we prove that “Simply the Best” is more than just a slogan.