May 30, 2012

Customers of Salem Printing know the importance of branding.  One of the many decisions related to branding is color selection.  There are reasons companies choose specific colors to convey who they are or what they’re selling.  After all, color increases brand recognition by 80%.  With yellow grabbing the attention of window shoppers and black used to market luxury products, what audience does your company’s color scheme reach?

The infographic below, provided by KISSmetrics, illustrates how colors affect purchase decisions.  Yes, colors convey emotions.  Admit it.  They affect you too!  Many times a harmless trip to the store may result in an impulse buy due to a big red clearance sign!  By the way, did you know the color red increases your heart rate and creates a sense of urgency?

This infographic also touches on other influences, such as your website aesthetics and speed.  52% of shoppers admit they will not return to a certain website if they dislike its overall design.

So remember, the colors you choose play a vital role in your marketing materials.

Is there a reason Salem’s dominant brand color is

If this is too hard to read, click here for a larger version.

© 2012 Salem Printing